1xBet will take two stand approach to successful ICE exhibition

1xBet showcased its B2B product for the very first time at last month’s Snow exhibition, before introducing its one-year old affiliate marketer program to marketplaces across Asia, Africa, Europe, and Latin America.

Having hosted two stands at Snow (6-8 Feb), one for B2C and one for B2B, the European operator said the results of the exhibition experienced “exceeded all expectations”.

The 1xBet press service said: “So how exactly does 1xWager stand out from the other exhibitors? 1xBet is one of the few companies that are successful on the B2C market, and it now has a high-quality product to offer affiliates of the business. We can say confidently that customers will get precisely what they want.

“The results of the exhibition exceeded all our expectations: there was a lot appealing in our product and useful contacts were made. This networking was beneficial not limited to 1xBet, but also for other exhibitors and visitors.”

In the meantime, 1xWager supported its ICE existence by exhibiting at the London Affiliate Conference (LAC). Specialists from the business fulfilled with current affiliate marketers to discuss fresh ideas and new proposals to enhance the quality of products and services within its Affiliate Program.

The statement continued: “This season, affiliates from across the world visited our stand. Through the exhibition, we fulfilled with our founded partners and made home based business contacts with site mobil slotlar depozito içermez visitors and other exhibitors. We wish these exchanges will grow into long-term mutually beneficial relationships.

“Over a short time, we have introduced ourselves and our Affiliate Program to marketplaces throughout the world. A whole lot of successful work is being done to entice traffic from Asia, Africa, Europe, and Latin America. In addition, we are actively submitting applications and steadily getting licenses to use in various countries.”

With simply a few days to go before start of ICE London (6-8 Feb), the sponsors of London Baby have embraced the growing ‘hype’ throughout the world’s biggest video gaming exhibition.

Once again, SBC has joined pushes with iGaming Business to host #londonbaby2018, the biggest marketing party on the first nights the exhibition (6 Feb), held at the beautiful Café de Paris.

While blockchain technology and the starting of the US gambling market are expected to garner significant attention at Snow and networking parties over the week, OPTIMA CEO Jacob Lopez highlighted machine learning as another key topic appealing.

This was after every of the sponsors of London Baby was asked to predict the actual industry ‘buzzword’ or ‘buzzwords’ would be for this 12 months’s event.

Alex Inglot, Director of Communications for Sportradar, said: “This season, a lot of attendees and many debates will focus around what may or may not happen in the US this year with regards to sports betting.

“The Supreme Court’s decision could have seismic implications for the industry and it will impact sports leagues, regulators, condition government bodies, existing US casinos and providers, international providers, suppliers and of course the US community.

“It really is almost impossible to predict what the final verdict will be, but many at ICE will already be scenario planning and seeking to get a read from others visiting the ExCeL this Feb.”

Valentyn Kyrylenko, VP of Business Development for BetInvest, said: “Individualized engagement and implementation of data-driven customer value management is a trending topic at ICE 2018. At BetInvest, we realised that no matter how good the algorithms are, computer systems still require the instructions for whatever they do.

“The leaders in igaming, and especially sports activities betting, will not be the companies with the most innovative technology (however controversial it may sound to the reader) but those companies, which over time of operation, managed to collect large volumes of data.

“As my colleague and buddy Nik Rudenko (CMO of FavBet) loves to say, ‘Traffic is the Ruler’. But my place, which is at the intersection of trying to find the best new opportunities and making sure they move the smell test taught me, is that the largest opportunities lie in the hands of these companies who become data centric in their customer approach.

“The companies which hold data and can make their machines analyse data and determine what to do, based on this content of the info and its scope without specific instruction, can be as unreachable to the rivals as eBay to the new WordPress start-up.

“The firms holding big data can still generate correct customer behavior even with the uncertain parts of data due to its cumulative nature. In my view, the future ‘Amazons’ of sports betting is a different variety of companies. Such companies are still sitting in the duck blind unaware that one move can change the position quo.”

Thomas Nielsen, Head of Game Licensing at Magnet Video gaming, said: “Blockchain is a buzzword with backbone, and having exploded onto the picture so quickly, it has recently asserted its game-changing benefits to such an level that longevity is undeniable.

“Much like all buzzwords, interest within the public website will inevitably wain but within business and especially inside our industry, blockchain is gathering momentum on a regular basis.

“It is providing transparency, accountability and decentralisation in a manner that many are getting in touch with groundbreaking and, unlike many buzzwords that have come and gone, blockchain has the potential to really anchor itself.

“It could do so much more than just record monetary transactions – we’ve witnessed the inceptions of corporate alliances, start-ups and initiatives all off the trunk of blockchain, and it evidently has the capacity to transform the way many industries operate.”

Adriaan Brink, Creator and CEO of BetterBetting, said: “Crypto. The world of digital money is causing disruption across many industries, including betting. It has been impossible to disregard to buzz around Bitcoin and Ethereum and the rise of new cryptocurrencies.

“The idea of a making a safe and robust decentralised peer-to peer system optimised by use of blockchain technology is revolutionary. BetterBetting is offering that, providing a forward thinking, decentralised sports wagering system, facilitated through use of the BETR token.

“Getting rid of friction, while providing transparency and fairness for a bet between two functions who have no relationship with one another, will change the way betting works for everybody.”

Evgeniy Kiriushin, Mind of Business Development for 1xWager, said: “1xBet always goes in step with the rapidly changing world. We consider the buzzwords for the previous, and another yr, are ‘higher, faster, and more powerful’.

“We are living in a active and high-tech world; information is ubiquitous, and you could place a bet, make a payment or transfer money just using a phone and wi-fi.

“For our partners, it is actually important that statistics are updated as often as you possibly can – using our very own partnership, program partners can see updated of statistic each hour.”